Lil Yachty Collabs With Urban Outfitters and Nautica
Lil Yachty is cutting these checks—from headlining his first tour over the summer, to Sprite commercials with LeBron James and now partnering with two prominent apparel companies for a new clothing collection.
Urban Outfitters announced today that their newest collaboration with the global lifestyle Nautica brand is also in collaboration with millennial rapper Lil Yachty. The seven-piece collection, consists of a long and short sleeve tee, track pants and jacket, sweatpants, pullover hoodie and hat. The capsule collection is a limited assortment of 90s-inspired styles, based on Nautica’s iconic sailing aesthetic, all featuring the brand's logo. The prices for this line will range from $35 to $99.
Yachty has been a longtime vintage Nautica enthusiast, as the logo plays to his nickname. He's featured wearing the clothes in the new campaign shot by Daniel Shea. Karen Murray, president of Nautica, told WWD that the collection “is a great way for us to showcase our heritage in a way that is relevant and current, while tapping into a very prominent vintage trend.”
The official launch date will be at all Urban Outfitters stores on November 14. Yachty will be hosting a post-launch event at Urban Outfitters' Space Ninety 8 in Brooklyn on November 17, sporting pieces from the collection. However, west coast customers will be able to shop the collection before the official launch date by visiting the Nautica + UO booth at this year’s ComplexCon in Long Beach, CA on November 5-6. The brands will also be hosting a meet-and-greet with Lil Yachty on the second day of the event.
This collection comes right in time for the holiday season, so be sure to check out the new threads at your nearest Urban Outfitters November 14.