Lil Wayne EP, ‘Rapstar’ Bundled in Best Buy Cross-Promotion
This morning, Def Jam Interactive and Cash Money Records announced a partnership that will gift a free copy of Lil Wayne's new EP, 'I Am Not a Human Being,' to anyone that purchases the brand-new Def Jam 'Rapstar' video game at Best Buy. The offer is good between October 12 and October 19 from participating Best Buy stores, and if you're a fan of video games and Weezy, it seems like a no-brainer.
"The opportunity to partner our new video game, Def Jam Rapstar with Lil Wayne's new album, 'I Am Not A Human Being' is a historic moment for gaming, music and hip hop," said Def Jam president and CEO Kevin Liles. "When we approached Lil Wayne's management team to partner with us, we all knew this would be another opportunity to super-serve hip hop fans across the country. Special thanks to my good friends Bryan 'Birdman' Williams and Ronald 'Slim' Williams of Cash Money Records; Together, once again, we made history."
The promotion is yet another collaboration between the two camps to help with the release of 'Rapstar.' Weezy, an avid gamer with all those hours spent on a tour bus, appeared in ads for 'Rapstar' and can be played as an exclusive character in the game.
Watch 'I Am Not a Human Being' video below.