Lil Dicky Chooses the Economical Route in ‘$ave Dat Money’ Video Featuring Fetty Wap & Rich Homie Quan
The rap game is not what it used to be. Back in the ‘90s, shooting a video with a million-dollar budget was the norm. But times have changed and rappers have to cut costs whenever they can. Rapper Lil Dicky understands this, which is why he shot an epic visual for his new song, “$ave Dat Money,” for the low, low price of $0.
In the visual, the Philly rhymer goes door to door in a very posh California neighborhood and begs homeowners to use their lavish mansion to shoot his new video. When one homeowner obliges, Lil Dicky and his two-man crew set up shop and film his rap video in-and-around the spacious estate. An expensive boat is made available for a scene and a car dealership even lets him drive a luxurious McLaren F1 vehicle in the video for free.
"This was easily my most ambitious attempt at a music video -- and when we began shooting it, I honestly didn't think we we're going to be able to pull it off," said Lil Dicky in a statement. "Perhaps I didn't have enough faith in humanity. But I just thought it would be so fitting to make something special while practicing what's being preached in the song. And the more we filmed, the more things started to go our way -- and what began as the ultimate social experiment turned into the ultimate music video."
What’s even more amazing is the more than 1.4 million views he's received in a 24-hour period since the video’s Sept. 17 premiere on YouTube,
Rappers take note. This is how you save money on your promotional budget.
Watch Lil Dicky’s economical video above.