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Kxng Crooked to Serve as Face of Urban Hitchcock Apparel Line

Jamie McCarthy, Getty Images

Kxng Crooked is venturing out into the fashion business. The Slaughterhouse member will serve as the first face of Urban Hitchcock, an apparel and merchandising line founded by entertainment industry veteran Jonathan Hay.

The rapper is also joining forces with Hay for Colorblind and Reclusive, a project to be released in June. The effort will feature production from Hay and beatsmiths Mike Smith and DJ King Tech. Kxng Crooked’s rhymes will be showcased alongside Twista, Inspectah Deck of Wu-Tang Clan, Royce da 5’9″ and Troy Ave, among others.

Hay’s new endeavors follow his six-figure departure deal from SMH Records. While he’s parted ways with the company, he’ll continue with a distribution deal under the label. In addition, Hay will also appear in the first two episodes of rap competition series One Shot in episodes that feature celebrity guest judges RZA and T.I.

“My passion is strategizing and developing new businesses,” Hay stated in a press release. “Taking an idea from the ground floor and turning it into something real is what I love to do. The inner workings and the time it takes to materialize an idea and turn it into the perfect storm is where I do my best work. Once the idea has come to fruition and it’s out in the public eye, I feel like my work is done and it’s time for me to move on. At that point it’s best for me to pass the baton to people who can finish and win the race.”

Crooked, who released his second solo album, Sex, Money & Hip-Hop, in December, also serves as a judge on the forthcoming reality show One Shot alongside Smith and Sway Calloway.

The Urban Hitchcock line launches this week.

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