Kendrick Lamar spread love with his new song 'i' over the Halloween weekend (Nov. 1) in Puerto Rico, performing at the Bacardi Triangle event alongside Ellie Goulding and Calvin Harris.

The rum brand invited 1,862 attendees (in honor of the year Bacardi was founded) to fly from three cities -- London, New York and Los Angeles -- to take part in a weekend of fun in the sun at the El Conquistador Waldorf Astoria Resort in Fajardo, Puerto Rico.

The Boombox was front and center to witness the sights and sounds as Bacardi rolled out the red carpet and the dough to deliver the ultimate concert experience on Palomino Island.

It was like a scene from a movie (if you've seen ‘Couples Therapy’ then you know what we mean) with concertgoers being greeted by exotic fire dancers, percussion drummers adorned in glow-in-the-dark body paint and masks, and endless Bacardi cocktails including traditional libations like the Mojito, Cuba Libre and the exclusive Bacardi Triangle Twizzle.

But that was just the pre-game. Ellie Goulding hit the stage around 8:45PM with an hour-long set featuring her pop and reggae-influenced hits like ‘Burn’ and ‘Anything Could Happen.'

Next up, Ali, Kendrick Lamar’s DJ and engineer, got the crowd moving with a change of pace, infusing EDM into his hip-hop set. About 30 minutes later, after a much-needed rain shower delayed his performance, the strum of the bass guitar to the beat of 'Money Trees' brought Kendrick to the stage. But just when K. Dot was getting warmed up, TDE’s Jay Rock came out with a burst of energy to spit the last verse on the track.

As if he heard people in the audience chanting “problems,” Compton’s own transitioned into his verse on A$AP Rocky’s ‘Problems,’ offering the crowd two versions of heat. By the time he got into the third number, the mood was set, and the Bacardi was flowing to the crowd favorite ‘Bitch Don’t Kill My Vibe.’

It was Kendrick’s first time in Puerto Rico and he was right at home. Dressed casually in a grey T-shirt, jeans and a baseball cap inscribed with the name of his latest single, ‘i,' he continued to cruise through hits from his 2012 critically-acclaimed album, ‘good kid, m.A.A.d city,' including ‘Poetic Justice,’ ‘Compton’ and ‘mAAd City.’

A few audience members began crowdsurfing and after a brief intermission to wish Ali a happy birthday -- complete with a cake smash to his face -- it was time to switch it up to new music. Jay Rock returned to the stage to perform his new Kendrick-assisted single, ‘Pay For It.’

The TDE unity was infectious, leading Kendrick to speak on gang violence and societal shortcomings, which was the perfect segue into his final song of the night. “Put your hands up if you love yourself,” Kendrick shouted. He moved into ‘i’ led by his live band.

The party ended with a set from Calvin Harris, featuring eye-popping digital graphics, confetti, smoke, fireworks and of course his catalog of No. 1 club bangers.

Check out photos from Kendrick Lamar’s performance at the Bacardi Triangle event below.


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