Just in time for holiday shopping, NBA Hall Of Famer, Shaquille O'Neal has teamed up with American Express for a hilarious commercial series starring a few celebrity guests.

The series starts off with Grammy Award-winning recording artist Kendrick Lamar in “Soaptopia." They kickoff the commercial in a very "zen" space, sniffing soap and identifying their personal favorites. In the first commercial posted to Youtube, you can find Shaq and Kendrick Lamar bantering about the wonders of fresh-smelling, personalized soap. It looks like the hilarity will continue with a refreshing collaboration of Shaq and other A-list personalities. The new series sets out to encourage shoppers (and American Express cardholders) to support their local shops and small businesses.

In his visit to Soaptopia in Mar Viasta, California, the 15-time All-Star noted that he's been a loyal an American Express cardholder since 1992. Shaq apparently also bought soap in what USA Today reports as “a three-year purchase at Soaptopia." The NBA vet has more commercials on the way with "top-10 A-Listers, not just regular people.”

“These are people that, once you see the spots, you'll be like, 'Oh my God, they should do a movie together,'" Shaq insists.

Outside of the Super bowl, we usually don’t get this excited about commercials but this could certainly be well worth the comic relief. Peep the Shaq/Kendrick chemistry in the commercial clip above.


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