Keith Sweat ‘Ridin’ Solo’ on New Album and TV Debut
We tend to reach deep into history when we speak of our “legends,” but almost halfway through 2010, we can’t ignore that the 1980s and ’90s birthed a slew of talent who went on to inspire those who would come after them. Keith Sweat can easily be categorized as a R&B laurel, who, along with Teddy Riley, made New Jack Swing a resolute movement. After churning out the hits and releasing six platinum-selling albums from 1987 to 1998, Sweat moved aside in the new millennium to make way for the new school. But now the 48-year-old is back with a full plate of goodies, including his new ‘Ridin’ Solo’ album, which hits stores today.
“I’m trying to add to the catalog,” Sweat told The BoomBox, while insisting that ‘Ridin’ Solo’ isn’t a major departure from what his hardcore fans expect. When The BoomBox chopped it up with Sweat there was no elephant in the room. The singer is well aware that his latest project is a reintroduction of sorts. “I feel a real resurgence right now. Sometimes you have to reinvent yourself in all areas,” Sweat explains.
Sweat isn’t just talking about himself when it comes to “reinvention.” Aside from releasing a new album, the singer/producer is debuting a reality series. On ‘Keith Sweat’s Platinum House’ — premiering June 28 on Centric — Sweat will offer support to R&B group Dru Hill as they attempt to revive their fledgling career.
“We have our favorite acts like SWV, New Edition we all grew up listening to them and they have a wide fan base, [but] those veteran groups are not in radio demographics. So you don’t hear about them as much and then they end up falling in to adult contemporary, which has the 18-34 mainstream missing out because, radio is so concerned about whatever song is hot now and they feel that these artist are not relevant,” the singer explains. With his own radio show on WBLS, Sweat knows what he’s talking about. As the host of the station’s ‘Quiet Storm’ program, currently dubbed ‘Sweat Hotel,’ the he knows exactly how the industry works and he’s using his new projects to bridge the gap. “My TV show and radio program can connect the fans back with these artists, find out what they’re doing and keep them relevant,” Sweat said.
As for his new project, ‘Ridin’ Solo,’ and Dru Hill’s first album in eight years, ‘Indrupendence Day,’ Sweat wholeheartedly believes in resurrecting a career via good music. “People may say you’re over in the game,” Sweat admits. “…but you are never over until there’s no breath in your body.”
To purchase Keith Sweat’s ‘Ridin’ Solo,’ head here.