Kanye West Debuts New Song In adidas’ World Cup Commercial
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As the world eagerly awaits the release of Kanye West‘s seventh LP later this year, Mr. West treats us to the first slice of new music since last year’s ‘Yeezus’ in adidas‘ new 2014 FIFA World Cup commercial.
The song, titled ‘God Level,’ features rumbling percussion to match the butterfly-in-the-stomach feeling that the players will no doubt be experiencing ahead of the tournament in Brazil this summer. While the track is mostly instrumental, Yeezzy spits a few lines.
“You see sharks in the water / You don’t see a murder like this this often / Provide a new coffin / You don’t see a murder like this this often,” he raps, before announcing, “God level” towards the end.
Meanwhile, the 1-minute long spot, dubbed ‘The Dream: all or nothing,’ includes appearances from some of soccer’s biggest stars, including Leo Messi, Xavi, Luis Suárez, Robin van Persie, Mesut Özil, Dani Alves, Bastian Schweinsteiger, David Villa and Jordi Alba, who do what they do best on the field.
This marks West’s first official collaboration with adidas since announcing a deal with the footwear and apparel giant back in November. He’s currently prepping his first clothing collection, including a new Yeezy shoe, which is set to debut early next year.
Watch the adidas commercial above, and head to SoundCloud to hear the full version of West’s ‘God Level.’