Watch Kanye West and G.O.O.D. Music’s BET Awards Cypher
Over the summer, fans clamored for ‘G.O.O.D. Music Day’ — an elusive Tuesday where everyone on Kanye West‘s roster would release a new record at the same time. Well, that never materialized, but Ye’s been doing one better by keeping his entire camp involved in the lead up to his own ‘My Beautiful Dark Twisted Fantasy’ LP. Last night, West was joined by Common, Pusha T, Big Sean, CyHi Da Prince and DJ Premier on the turntables for the biggest cypher at the 2010 BET Hip-Hop Awards.
With the whole crew decked out in their Rosewood Movement suit attire, Ye introduced everyone in a feel-good, sloppy freestyle and then each member spit a cutting pre-written verse over Premier’s hard, ’90s inspired drum break.
“Eight years later, I’m on fire,” Pusha’s verse celebrated of his recent mainstream breakthrough. Both Big Sean and CyHi Da Prince boasted about women and fashion like West protégés, while Common spit some of his trademark old school conscious rhymes.
West, as many would expect, came out on top with the final verse of the cypher. The animated rhymes found Ye referencing drinking away his pain, imaginary friends and making deals with the devil for material goods. “Get away from me loneliness,” he rapped. “Get away from me misery/ Get away from me fake b—-/ I can’t take the phoniness.”