Thanks in part to his latest venture with Louis Vuitton, Kanye West, formerly known as the "Louis Vuitton Don," is calling himself "Martin Louis the King Jr." The always humble [sarcasm] rapper/producer decided to make the announcement via YouTube from his Paris hotel suite. Check out the video below.

Kanye West Pictures

    Leslie Mann, Kanye West and Producer Judd Apatow at the Premiere of Columbia Pictures' "Pineapple Express" on July 31, 2008 at Mann Village Theatre, CA..The Premiere of Columbia Pictures' "Pineapple Express".Mann Villate Theatre .Westwood, CA United States.July 31, 2008.Photo by Eric Charbonneau/WireImage.com..To license this image (15941869), contact WireImage.com

    WireImage.com

    Leslie Mann, Kanye West and Producer Judd Apatow at the Premiere of Columbia Pictures' "Pineapple Express" on July 31, 2008 at Mann Village Theatre, CA..The Premiere of Columbia Pictures' "Pineapple Express".Mann Villate Theatre .Westwood, CA United States.July 31, 2008.Photo by Eric Charbonneau/WireImage.com..To license this image (15941868), contact WireImage.com

    WireImage.com

    Leslie Mann, Kanye West and Producer Judd Apatow at the Premiere of Columbia Pictures' "Pineapple Express" on July 31, 2008 at Mann Village Theatre, CA..The Premiere of Columbia Pictures' "Pineapple Express".Mann Villate Theatre .Westwood, CA United States.July 31, 2008.Photo by Eric Charbonneau/WireImage.com..To license this image (15941736), contact WireImage.com

    WireImage.com

    Leslie Mann, Kanye West and Producer Judd Apatow at the Premiere of Columbia Pictures' "Pineapple Express" on July 31, 2008 at Mann Village Theatre, CA..The Premiere of Columbia Pictures' "Pineapple Express".Mann Villate Theatre .Westwood, CA United States.July 31, 2008.Photo by Eric Charbonneau/WireImage.com..To license this image (15941704), contact WireImage.com

    WireImage.com

    Rapper Kanye West arrives to the premiere of Columbia Pictures "Pineapple Express" at Mann Village Theater on July 31, 2008 in Los Angeles, California..The Premiere of Columbia Pictures "Pineapple Express" - Red Carpet and After Party.Mann Village Theater.Los Angeles, CA United States.July 31, 2008.Photo by John Shearer/WireImage.com..To license this image (15941046), contact WireImage.com

    WireImage.com

    Rapper Kanye West arrives to the premiere of Columbia Pictures "Pineapple Express" at Mann Village Theater on July 31, 2008 in Los Angeles, California..The Premiere of Columbia Pictures "Pineapple Express" - Red Carpet and After Party.Mann Village Theater.Los Angeles, CA United States.July 31, 2008.Photo by John Shearer/WireImage.com..To license this image (15941045), contact WireImage.com

    WireImage.com

    Rapper Kanye West arrives to the premiere of Columbia Pictures "Pineapple Express" at Mann Village Theater on July 31, 2008 in Los Angeles, California..The Premiere of Columbia Pictures "Pineapple Express" - Red Carpet and After Party.Mann Village Theater.Los Angeles, CA United States.July 31, 2008.Photo by John Shearer/WireImage.com..To license this image (15941043), contact WireImage.com

    WireImage.com

    Kanye West arrives at the Premiere of Columbia Pictures "Pineapple Express" at the Mann Village Theater on July 31, 2008 in Los Angeles, California..The Premiere of Columbia Pictures "Pineapple Express" - Arrivals.Mann Village Theater.Los Angeles, CA United States.July 31, 2008.Photo by Steve Granitz/WireImage.com..To license this image (15940839), contact WireImage.com

    WireImage.com

    Kanye West arrives at the Premiere of Columbia Pictures "Pineapple Express" at the Mann Village Theater on July 31, 2008 in Los Angeles, California..The Premiere of Columbia Pictures "Pineapple Express" - Arrivals.Mann Village Theater.Los Angeles, CA United States.July 31, 2008.Photo by Steve Granitz/WireImage.com..To license this image (15940836), contact WireImage.com

    WireImage.com

    Kanye West arrives at the Premiere of Columbia Pictures "Pineapple Express" at the Mann Village Theater on July 31, 2008 in Los Angeles, California..The Premiere of Columbia Pictures "Pineapple Express" - Arrivals.Mann Village Theater.Los Angeles, CA United States.July 31, 2008.Photo by Steve Granitz/WireImage.com..To license this image (15940835), contact WireImage.com

    WireImage.com

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