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Jill Scott, Maxwell Return to Re-Branded Essence Festival This Summer

Gilbert Carrasquillo, FilmMagic

NEW ORLEANS (AP) – The Essence Music Festival is dropping the music – from its name, that is.

The festival held in New Orleans every July 4th weekend for the past 18 years has rebranded itself The Essence Festival. Organizers say the change is designed to showcase the event as more than a music festival.

Still, music will remain a focus for the 19th annual festival, which is July 4-7.

The lineup includes more than 30 acts – a number of them Essence veterans. On the roster are Jill Scott, Maxwell, New Edition, Charlie Wilson, Keyshia Cole, LL Cool J and Brandy.

As in past years, concerts will be held at the Superdome while empowerment seminars on health, beauty, careers, education and relationships are held at a nearby convention center.

Copyright 2012 The Associated Press. The information contained in the AP news report may not be published, broadcast, rewritten or otherwise distributed without the prior written authority of The Associated Press. Active hyperlinks have been inserted by AOL.

Watch Jill Scott Perform “Gettin’ in the Way”


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