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Jermaine Dupri, Def Jam Launch TAG Records

Super-producer Jermaine Dupri is teaming with Island Def Jam Music Group and Proctor & Gamble to launch TAG Records. Dupri will take on the role of president while determining the “creative vision” of the new venture.

“Today, we make history in the music industry with TAG Records,” Dupri said in a statement. “This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support — a first in the industry. I’m hand selecting and molding these artists to make history in hip hop.”

The TAG brand is most commonly known for its deodorant body sprays marketed towards young men. The record label’s first artist will be officially announced in May.

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