Time Is Money — Jay-Z Watch Auctioned for $200K
The auction was a team effort between Tony Awards Production, the Broadway League and the luxury watch company, with proceeds benefiting Broadway Cares/Equity Fights AIDS foundation. A total 27 timepieces were signed by Tony Award nominees of the past and present. Jay, who co-produced the Tony-nominated play 'Fela!' signed the most expensive watch with a whopping $217,800 price tag and 19 online bids.
Named the Las Vegas Strip Tourbillon, the timepiece features a black crocodile strap, a blackened steal case and red numbering. Aside from the watch, the winning bidder will also receive a 'Fela!' poster signed by Jay. Other celebrities who signed watches include Oscar winners Catherine Zeta Jones, Meryl Streep and Whoopi Goldberg.
The BC/EFA was founded in 1992 and is unlike other non-profits in that it receives its entire annual philanthropic budget through fundraising. The organizations funds AIDS and breast cancer research, and awards grants bi-annually to AIDS service organizations nationwide.