Jay-Z Taps Spike Lee For Rocawear 10th Anniversary Commercial
It looks like Jay-Z is pulling out the big guns for his Rocawear 10 year anniversary commercial, reportedly tapping director Spike Lee for the shoot. Although the collaboration has yet to be officially confirmed, photos of the two filming in Brooklyn hit the Internet Tuesday.
Wardrobe stylist June Ambrose also announced the shoot via her Twitter page yesterday. "Tough Tuesday! Exclusive Junetv! Live from the set of @Roc4life Rocawear commercial," she wrote. "On the set of the Rocawear 10th [anniversary] commercial! Mr Carter and Mr. Lee were so happy to see the haute pepper...Tough Tuesday! Shhhh spike lee is directing the Jigga man!"
Founded in 1999 by Jay-Z and former business partner Dame Dash, Rocawear has grown to become on the industry's most successful urban clothing lines. After parting ways with Dash, Jay sold the company to Iconix Brands for $204 million in 2007. He still holds a stake in the company and maintains control over marketing, product development and licensing.
Jay's highly anticipated 'Blueprint 3' album hits stores September 11.