"It's really just an extension of being creative. It's part of the whole culture." Jay-Z tells Tavis Smiley on his eponymous PBS talk show. "I was just able to put that into a business plan." The hip-hop mogul goes on to explain how his Rocawear clothing brand was developed. "We got three sewing machines and we thought we were going to sew t-shirts," the impresario explained.

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