Contact Us

Watch Jay Z’s “Performance Art Film” for ‘Picasso Baby’

Via YouTube

Jay Z took over HBO last night with the premier of the music video for ‘Picasso Baby,’ a video which will certainly have people talking all weekend long.The actual shoot for this video, which took place July 10, was a spectacle in its own right, with plenty of awkward Vine videos creating a viral hype around the day’s events. The ten-minute long final product (which is actually eight minutes of footage with two minutes of straight credits rolling down) feels like an amalgamation of the day’s Vines presented in the form of a recap.

Sure, gone are the “Three Kings of Picasso” and that moment where the little boy tries to give Jay a pound and receives a handshake instead. These moments are replaced by cameos from Taraji Henson and a woman wearing pink glasses who manages to shock Jay into forgetting the ending of his first verse on the song. These replacement scenes are actually pretty cool and give off a more authentic vibe to the video.

It’s also worth noting that Jay manages to secure a cameo from Fab 5 Freddy, one of hip-hop culture’s pioneers, a powerful moment that accentuates the somewhat vintage sounding beat (which samples Adrian Younge’s ‘Sirens’) heard on ‘Picasso Baby.’

However, most of the awkwardness remains. Elderly men sit on a bench as Jay serenades them with bars. Jay does some sort of weird jig with another “performer” halfway through. And looming large in this “performance art film” is Marina Abramovic, whose creepy stone face remains a focal point. And yes, that scene where her and Hov damn near press their foreheads against each other managed to make the cut.

All in all, this was certainly an experimental video for Jay, and the unconventional roll out helped keep eyes on ‘Magna Carta Holy Grail’ as it continues to move units in its fourth week of sales. But one can’t help wondering how much more engaging this type of video could have been had someone else been the centerpiece. Someone like an Action Bronson, Danny Brown, or even Kanye West, all known for their spontaneity and creativity on stage, all more capable of challenging the social construct of a rap video filmed within Pace Gallery.

Recommended for You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!