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Jay-Z Executive Produces NBA 2K13 Video Game

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No artist straddles the worlds of music and basketball quite like Jay-Z, so it makes sense that EA Sports has picked the hip-hop mogul and Brooklyn Nets co-owner to executive produce their forthcoming NBA 2K13 video game.

Hova has posted a teaser video for the game — due out in October — over on his Life + Times website, and in addition to showcasing EA’s hyper-realistic graphics, the short clip features a snippet of the rapper’s Black Album track “Public Service Announcement.”

The game will arrive on shelves bearing the tagline “executive produced by Jay-Z,” and while it’s unclear if he did more than curate the soundtrack, Jigga’s involvement — however miniscule — can only make the project better.

As Jay says, he’s a business, man, and whether he’s hawking batteries or working with Budweiser on planning music festivals, he’s got the sweetest touch since Jordan in game one of the 1992 NBA Finals.

Watch the Teaser for NBA 2K13


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