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Jay-Z Launches Highbrow Lifestyle Website

James Devaney, WireImage

Rapper-turned-entrepreneur Jay-Z has launched a slick new lifestyle website called

In a very Kanye-esque move, the site features a highbrow take on leisure, style, sports, art, design and technology, complete with videos about African filmmaker Ousmane Sembene, artist Jean-Michelle Basquiat, interviews with shoemaker Wells Stellberger, Studio Alhadeff Architects principal designer, Giancarlo Alhadeff and a review of the Rolls-Royce Ghost.

The site also features music coverage, interviews with indie heroes Gold Panda and Little Dragon, and, of course, a dedicated section about the life and times of the site’s owner, entitled simply “Jay’s,” along with links to Jay’s tour dates and store., which references Jay’s fourth studio album, ‘Volume 3: The Life & Times of S. Carter,’ is reportedly backed by Jay’s company SC Enterprises, who put together a staff to cover Jay’s various interests after he had the idea a year ago.

In addition to his new lifestyle site, Jay-Z is also a co-owner of the New Jersey Nets, Rocawear clothing line, 40/40 club chain and recently purchased German digital label Block Starz LLC.

Watch Jay-Z’s ‘Empire State of Mine’

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