Rapper-turned-entrepreneur Jay-Z has launched a slick new lifestyle website called LifeandTimes.com.

In a very Kanye-esque move, the site features a highbrow take on leisure, style, sports, art, design and technology, complete with videos about African filmmaker Ousmane Sembene, artist Jean-Michelle Basquiat, interviews with shoemaker Wells Stellberger, Studio Alhadeff Architects principal designer, Giancarlo Alhadeff and a review of the Rolls-Royce Ghost.

The site also features music coverage, interviews with indie heroes Gold Panda and Little Dragon, and, of course, a dedicated section about the life and times of the site's owner, entitled simply "Jay's," along with links to Jay's tour dates and store.

LifeandTimes.com, which references Jay's fourth studio album, 'Volume 3: The Life & Times of S. Carter,' is reportedly backed by Jay's company SC Enterprises, who put together a staff to cover Jay's various interests after he had the idea a year ago.

In addition to his new lifestyle site, Jay-Z is also a co-owner of the New Jersey Nets, Rocawear clothing line, 40/40 club chain and recently purchased German digital label Block Starz LLC.



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