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Jay-Z, D’USSE Commercial: Rapper Opts for Slow Motion Ad

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In Jay-Z‘s world, things tend to happen fast. After all, big bucks aren’t earned by waiting on others. However, in the new commercial for D’USSE cognac — the liquor he launched earlier this year — the Brooklyn-born rapper slows things down a bit. Sometimes it’s necessary to experience a moment at a slower pace.

In the ad, Jigga dons a black tuxedo while seated inside a pricey pad overlooking what appears to be the Brooklyn Bridge. By his side is a bottle of D’USSE, which retails at around $44.99 per 750-ml bottle.

Take a closer look at what the Reasonable Doubt creator chooses to get a grip on — in slow motion — during the clip.

Watch Jay-Z’s D’USSE Commercial

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