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Jay-Z ‘Decoded’ Clue Can Be Found in Gucci Jacket

Mike Coppola, FilmMagic

Over the past few weeks, Jay-Z has continued to preview excerpts from his upcoming memoir ‘Decoded,’ through a partnership with Microsoft search engine Bing. The viral marketing campaign provides fans with clues that point them toward unique locations – from Brooklyn to London – where select pages from the book can be found.

Last month, Jay unveiled a new ‘Decoded’ excerpt at the bottom of the pool in Miami’s Delano hotel, during an intimate preview party. Now, the latest sneak-peek from the upcoming book can be found on a limited-edition bomber jacket hanging in Gucci’s flagship store on 5th Avenue in New York City. The inner lining of the black leather jacket, designed by Gucci’s Creative Director Frida Giannini, gives the low-down on Jay-Z’s hit song ‘Blue Magic,’ from his 2007 album ‘American Gangster.’ The jacket will remain on display until the book hits shelves on Nov. 16, and the Bing contest will run through Nov. 20.

Fans participating in the viral game will have the chance to win prizes, including a trip to Vegas to see Jay-Z and Coldplay perform live on New Year’s Eve.

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