Jay-Z premiered the video for 'D.O.A. (Death of Autotune),' the first official single off his highly-anticipated upcoming album 'Blueprint 3,' right after the BET Awards Sunday night.

The gritty video, directed by Anthony Mandler, features appearances by Jigga's buddy and Cleveland Cavalier LeBron James, record executive Lyor Cohen, who plays the rap icon's driver in the video, and fellow Brooklyn, NY, native, actor Harvey Keitel.

Not only does Hova say goodbye to the autotune craze, but the mogul sets a rack of colorful clothes on fire and proclaims that he might wear all black for the remainder of the year. Uh-oh ... sounds like Jay is over ringtone rap and vocoder-laced hooks.

'Blueprint 3' is due in stores and online on September 11.

Check out the video trailer after the jump.

Jay-Z's "D.O.A" Video!