J. Cole made it a point to return to his hometown of Fayetteville, N.C. to shoot the video for 'Who Dat' -- the first single off his upcoming Roc Nation debut -- but local school officials are not too thrilled about student cameos in the video.

Cole recruited cheerleaders from Fayetteville State University and band members from E.E. Smith High School for the video's backdrop, but school officials claim that the song's explicit lyrics reflects poorly on both schools.

FSU Chancellor James Anderson dubbed the video "profane, raunchy and sexist" while Superintendent Frank Till Jr. made an appeal to the video's producers to have the visuals pulled from the Internet and TV. "I think it was a legitimate mistake on the school's part to let the band participate," Till told the Fayetteville Observer. "[Administrators] did not know such language was going to be used and, very honestly, it probably hurts the school." Both officials claim that student participation in the video was not cleared by the correct authorities.

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Cole -- who frequently shouts out the Fayetteville community in his songs -- has not commented on the controversy, but his mother, Kay Cole, told the paper that she and her son were both hurt by the backlash. "It hurts my feelings, too," Cole said. "The community that he loves so much. Jermaine has such a great love for higher education. That's why he wanted to involve Fayetteville State."

J. Cole's debut album is currently slated for an October release.