Iggy Azalea, FKi ‘I Think She Ready’: Rappers Star in ‘World’s First Shoppable Video’
In what has been dubbed the world’s first shoppable video, Iggy Azalea teams up with rap duo FKi for a visual interpretation of their MDMA-inspired single “I Think She Ready.” The clip, directed by Alex 2Tone, allows viewers the opportunity to shop for each look worn by the rappers, simply by clicking on their outfits.
Styled by fashion site SSENSE, Grand Hustle signee Iggy appears in a variety of high fashion looks in the interactive video, rocking labels like Givenchy, Alexander Wang, Alexander McQueen, Margiela, Surface to Air and more. Her rap counterparts don Rick Owens, Raf Simons, John Galliano and Super sunglasses.
Even the song’s producer Diplo makes a styled appearance, toting a bat, while wearing Phillip Lim shoes, a Kris Van Assche jacket and Paul Smith pants.
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