Ginuwine Lets Us in His Head, Reveals ‘A Man’s Thoughts’
With 14 years in the music game, R&B singer Ginuwine has been more consistent than most artists in the same time-span. While plenty of singers are frequently entering and leaving the music landscape, it’s quite an achievement to remain as relevant as he has for over a decade now. A married father of three, Ginuwine’s music has become a reflection of his maturity over the years.
Paired with a bevy of super-producers, including Timbaland, Bryan-Michael Cox, Jazze Pha, and Scott Storch to name a few, Ginuwine has had some of R&B’s most memorable bangers, including ‘Pony,’ ‘So Anxious,’ ‘In Those Jeans,’ and ‘Stingy.’ Now with his sixth album, ‘A Man’s Thought,’ set for release on June 23, the multiplatinum-selling artist took a moment out of his hectic album promoting schedule to sit down and discuss with The BoomBox his musings on the state of R&B, his new album, his marriage to Sole and plenty more.
The BoomBox: So you’re on your fifth album, how does it feel?
It’s been a journey and it’s been a long time coming. I was wondering if it was about to happen and now it’s finally happening. I’m happy that I’m able to be here and even do a sixth album. A lot of artists aren’t even at this point and won’t get to this point.
The BoomBox: Why the hiatus?
In my time between albums, it was really me being at home spending time with my kids, my wife and just relaxing… just being a dad. I’ve been doing a lot of dad things, taking my kids to school and all that good stuff. I actually got into another situation after I got off Sony, but it happened to be a bad situation and it took me like two years to get [out] of it. Unfortunately, my career had to wait until all of that was settled. Once that was settled, we were able to move on and jump into another deal.
The BoomBox: How do you separate your family from your performance life?
I don’t. I always know who I have at home because I always know my kids are watching. As far as separate, I don’t do that. I do know that things that go on, while I’m on the road do affect them as people, as my kids and as my family.
The BoomBox: How do you feel R&B music has changed since you’ve entered the game?
It’s changed dramatically. A lot of people say, R&B isn’t what it used to be and I think they’re speaking on the substance of it and what it was in the past. I guess you can say it’s more watered down and not as rich as it was. Pretty much that’s the void that I’ve been hearing that people I know in the game are trying to fill right now.
The BoomBox: After being around for some time, how do you manage to remain relevant in a changing music landscape?
I just feel like people are still interested and that I made such an impact in the beginning. They know what they are getting when they pick up a Ginuwine album because they feel there’s going to be some good stuff in there. They know that I give my all and that the finished product will be well worth the wait.
The BoomBox: What artist had the greatest influence on your style?
It’s not just one, but the person with the biggest impact has to be Michael Jackson. Of course there was Prince, Anita Baker, and Whitney Houston. And then, if you want to get to the time when I was actually coming up, you get New Edition, Bobby Brown, pretty much all those guys.
Unfortunately, we were on three different labels with three different situations. We had some things going on and we had different outlooks on the business and different ways of doing things and unfortunately, they didn’t gel on the business side of it. Whether it was our labels or us individually, we just didn’t gel. And once things happen like that, you pretty much have to break it off to save your friendship. Maybe we’ll visit it later, but right now, it’s not something that we will think about doing. But we’re still friends.
The BoomBox: Was there a lot of tension?
There definitely was. It just wasn’t the right time. And the tension also came from the labels because they didn’t want to give their artist to another label to make money. It was too hard for the labels to get together and say alright we’re going to do this. I always felt we should have went to a completely separate label and get whatever percentages for our separate labels … that way nobody would feel like this label is doing more for this person because they’re on their roster. I think later on we will revisit it though. Because we did our three shows and they were sold out, the women definitely wanted it.
The BoomBox: What’s the vibe of your new album?
It’s a little more mature. It’s not as carefree as I once was. It’s not as explicit, because I take a more tasteful approach. I feel like its being done on a more mature level. I believe that you can always do what you want, but if you want a specific crowd and specific people to pay attention to you, you do things where it makes sense for them to do business with you. I don’t think anyone wants somebody to endorse their product if they’re talking nasty, talking about shooting people or calling black people the N-word. I just feel like, I’m past all of that.