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G.O.O.D. Music to Kick Off Heineken Concert Series

Jean Baptiste Lacroix, FilmMagic

G.O.O.D. Music is teaming up with Heineken to kick off the brand’s Red Star Access concert series in New York next month.

The summer series will begin in New York City on June 9 with a Kanye West presents G.O.O.D. Music event. Although an official lineup has not been announced, it will likely feature Kanye’s all-star team, including Big Sean, Pusha T and Kid Cudi. This event will add eight additional dates to the G.O.O.D. Music tour.

The 2010 Heineken Inspire tour featured performances from Fabolous, Wale, J. Cole, in addition to indie acts like Matt & Kim and Cold War Kids, who took the stage for invitation-only performances in Los Angeles, Miami, Chicago and New York.

Heineken’s U.S. brand manager Tyler White announced the new series in a statement, saying, “We are ecstatic to be able to create Red Star Access for our consumer base, ultimately creating a platform that allows us to stay in their circle of dialogue and contribute value to their music experiences,” said Heineken USA urban brand manager Tyler White.

Following the New York City kick off show, the 2011 Heineken Red Star Access series will make stops in Philadelphia, Washington D.C., Atlanta, Miami, New Orleans, Houston, Detroit and Chicago.

Visit Facebook.com/HeinekenRedStarSoul for more information.


Watch Kanye West’s ‘Power’
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