Future Taps Rae Sremmurd & B.o.B. for vitaminwater Uncapped Performance in Atlanta [EXCLUSIVE]
Future returned home to Atlanta to perform at the Uncapped concert series sponsored by vitaminwater and The Fader Monday night (Sept. 8). This is the fourth year that the two brands have joined forces to showcase trailblazers in the music industry.
2014's Uncapped series kicked off on Aug. 19 in New York City with Jeremih and Run the Jewels. Philadelphia will be another stop on the show schedule but Monday belonged to Future and Atlanta.
With DJ Diamond Kuts on the tables, 200 Peachtree was brimming with youthful energy pulsing through the lower level up to the balconies above. The chandeliers glistened from the multicolored lights bouncing from wall to wall and patrons filed into the event hall, excited to take silly photo booth pics and have T-shirts screenprinted.
Odd Future offshoot The Internet opened the evening's festivities with a few tracks from their soulful catalog, which included fan favorite, 'Sunset.'
It was a mellow start to the fiery set that Future was set to ignite.
As soon as the rapper touched the stage he dove into his biggest hits, from his verse on YC's 'Racks' -- the song that started it all -- to 'Karate Chop' and 'I Won.' As a special treat for the fans in attendance, the 'Honest' creator opened the stage up to newcomers Rae Sremmurd, who had the crowd entranced with their performance of this summer's smash 'No Flex Zone.'
After Rae came, well, Bobby Ray.
Fresh off a flight from South Africa, B.o.B. dropped by to team up with Future and screams rang out as the two paired up on 'Ready,' followed by 'Still in This.'
With his focus on running through his best singles, Future couldn't end the evening without 'Same Damn Time' setting things just right. In return, the audience, mainly comprised of college-aged kids and industry heads, got their final bounces in for the night.
According to vitaminwater Senior Brand Manager Ryan Robertson, this is exactly the type of energy the two brands hope to accomplish every time they premiere an Uncapped series.
“We are excited to partner with The FADER again on #uncapped," he said. "So we can bring that same idea to life in the music scene by providing our fans with epic experiences and inspirational content that truly showcase how these amazing artists have made it.”