Faith Evans to Use Biggie Hologram to Promote Duets Album ‘The King and I’
Voletta Wallace has been very protective when it comes to running the estate of her son, The Notorious B.I.G. From using the late rapper’s music for a Sprite commercial to licensing his songs for the 2009 biopic Notorious, Wallace has made sure the musical integrity of the Brooklyn rhymer remains intact.
“If I see something that’s going to belittle his integrity or his memory, I won’t do it,” Wallace told Billboard. “It has to do with principles, morality and honesty.”
Next up will be a duets album by Faith Evans called The King and I. The collection will feature remixes and unreleased verses from Biggie. To help promote the project, a Notorious B.I.G. hologram will be used for the first video of the lead single.
The new hologram also has the potential to be used in a live setting as well other visual applications. “Hypothetically, if a brand wanted to use it in a commercial, to sponsor a tour or an idea, if it was something in the neighborhood where he grew up or in a venue that was familiar to people or his lyrics – we’re thinking from that perspective,” said Biggie’s former manager Wayne Barrow.
ARHT Media has secured the digital rights to recreate a Biggie hologram (or “Humagram”) in his likeness. “What we’re gonna start with is a video with the first single from The King & I then I think Faith wants to do a little tour,” said ARHT Media founder Rene Bharti.
In addition to Evans’ duets album with the legend, the R&B singer also completed a documentary featuring unseen footage of the late rapper at home and working in the studio.
Faith Evans’ The King and I album is scheduled to hit stores in March 2017.