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Eminem Featured in $1M Claymation Super Bowl Ad

Christopher Polk, Getty Images

This Sunday’s Super Bowl is getting a dose of Eminem. A week before the Detroit rapper takes on the Grammy Awards, he is set to appear in a Claymation advertisement for Lipton Brisk iced tea, slated to air during a commercial break during the game.

The Claymation series, which has previously featured rocker Ozzy Osbourne and Frank Sinatra, cost more than $1 million to shoot, and will take viewers inside a day in the life of the controversial rapper. Though not much else has been revealed about the expensive spot, insiders claim that the clip is “very funny.” Fans can catch the ad when it airs during the game between the Pittsburgh Steelers and Green Bay Packers on Feb. 6.

The following Sunday, Em is scheduled to perform at the 53rd Annual Grammy Awards. The ‘Love the Way You Lie’ rapper received the most nominations of any other artist, including Album of the Year, Song of the Year and Record of the Year. Additional performers for music’s biggest night include B.o.B, Katy Perry, Usher, Justin Bieber and more. The event will air live from Los Angeles’ Staples Center on CBS on Feb. 13 at 8PM.

Watch Eminem’s ‘No Love’

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