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Eminem Commercial Honored by Detroit City Council

Bill Pugliano, Getty Images

The Chrysler Brand marketing team behind the Detroit-based car company’s acclaimed Super Bowl XLV commercial with Eminem, were honored by the Detroit City Council this week.

During the formal session, City Councilman Andre L. Spivey praised Chrysler and its President and CEO Olivier Francois, for raising spirits in the struggling city with their inspirational Super Bowl ad, the longest in the televised event’s history.

“It is our duty as a Council to acknowledge those who make it a priority to uplift Detroit,” said Councilman Spivey. “Chrysler has helped to paint a positive portrayal of our beloved city on a national level by filming the entire commercial inside the City of Detroit, and showcasing all of our great landmarks. We want to show our appreciation by giving them a Testimonial Resolution.”

The 2-minute spot first aired on February 6, 2011, during the third quarter of the Super Bowl, and featured hometown hero Eminem, stoically driving the new Chrysler 200 model through his grey city, to the instrumental of his 2002 ’8 Mile’ theme ‘Lose Yourself.’

The ad has reportedly been a huge hit in the Motor City, where some have taken up Chrysler’s motivational new tag line, “Imported from Detroit.”


Watch Eminem’s Chrysler Super Bowl Commercial

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