Eminem and Chrysler Unveil New Line of Detroit T-Shirts
Eminem‘s Chrysler Super Bowl commercial, which premiered in February during the big game, marked the beginning of his partnership with the Detroit-based car company. He has now teamed up with the brand to unveil a new T-shirt line, which pays homage to the Motor City.
The new line of shirts are branded with the tagline “Imported from Detroit” and sales proceeds will be distributed to several community organizations including Eminem’s Marshall Mathers Foundation, Habitat for Humanity and the Boys & Girls Club of Southern Michigan.
Olivier Francois, President and CEO of the Chrysler Brand, announced the news in a release, saying, “We hope that by partnering with these charitable organizations people will be encouraged to wear their ‘Imported from Detroit’ merchandise proudly knowing that a portion of the proceeds will go to programs and initiatives that contribute to the fundamental development of the children of Detroit and the communities in which they reside.”
Eminem’s “Born of Fire” Chrysler ad, which aimed to reinvigorate the dying auto industry in Detroit, was heralded as one of the best commercials during this year’s Super Bowl. Em then kept the buzz for his city going with his heartfelt and sentimental ‘Open Letter to Detroit’ video.