Contact Us

Eminem and Chrysler Unveil New Line of Detroit T-Shirts

Lester Cohen, WireImage

Eminem‘s Chrysler Super Bowl commercial, which premiered in February during the big game, marked the beginning of his partnership with the Detroit-based car company. He has now teamed up with the brand to unveil a new T-shirt line, which pays homage to the Motor City.

The new line of shirts are branded with the tagline “Imported from Detroit” and sales proceeds will be distributed to several community organizations including Eminem’s Marshall Mathers Foundation, Habitat for Humanity and the Boys & Girls Club of Southern Michigan.

Olivier Francois, President and CEO of the Chrysler Brand, announced the news in a release, saying, “We hope that by partnering with these charitable organizations people will be encouraged to wear their ‘Imported from Detroit’ merchandise proudly knowing that a portion of the proceeds will go to programs and initiatives that contribute to the fundamental development of the children of Detroit and the communities in which they reside.”

Eminem’s “Born of Fire” Chrysler ad, which aimed to reinvigorate the dying auto industry in Detroit, was heralded as one of the best commercials during this year’s Super Bowl. Em then kept the buzz for his city going with his heartfelt and sentimental ‘Open Letter to Detroit’ video.

Watch Eminem’s ‘Open Letter to Detroit’

Download Eminem Albums | Buy Eminem Albums

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!