When he's not producing, Drumma Boy is now the owner of a new boutique in Atlanta called House of Fresh.

Officially opened on Oct. 7, the producer revealed the idea for the store came from his time growing up in south Memphis.

"I was surrounded by older, clean, fashionable styles," he said. "My mom would have big brunches on Saturday, and I would wake up and Issac Hayes would be in the living room. I also had an older brother who already had the latest trends and brands so it motivated me at a young age to always be ‘fresh.’ Started getting into a lot of trouble in South Memphis and ended up moving to the suburbs."

Located in northwest Atlanta, House of Fresh features "a selection of top fashion brand-names and sneakers for men, women and kids."

Drumma Boy added, "I would always relate to the Fresh Prince Of Bel-Air. Known for being funny, having the latest trends and all the pretty girls. I always wanted to have my own clothing line like Jay Z, Russell Simmons, Diddy, etc. and once I became a celebrity, I used my name as an opportunity to start being sponsored by some of my idols."

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