Drake’s ‘Views’ Becomes the First 2016 Album to Achieve Triple Platinum Status in the U.S.
Drake's latest album, Views, is now certified triple platinum.
The success is largely due to streaming, but the feat is still something Drake should be proud of since it's the first album this year to gain triple platinum status in the United States. As for album sales, Views sold over 1.3 million copies as of July. This would typically give an album platinum status by the old rules.
But now that fans have been spinning "One Dance," "Controlla" and "Hotline Bling" repeatedly, Drake has another plaque to add to his arsenal. To celebrate, Drizzy posted an Instagram photo of himself—the caption was simple: three emojis of platinum records.
This is Drake's second album to reach the feat, the first being 2013's Nothing Was The Same. But neither have yet to surpass 2011's Take Care which is four times platinum. His 2015 mixtape, If Youre Reading This Its Too Late, gained double platinum status.
Despite generally lukewarm reviews, Views is on its way to being one of Drake's most successful albums. And he may have another award on its way, since Views may snag Album Of The Year at the 2016 BET Hip-Hop Awards. He'll have some stiff competition, however, as its up against DJ Khaled's I Changed A Lot, Future's DS2, Dr. Dre's Compton, Fetty Wap's Fetty Wap and Kanye West's The Life of Pablo.
Drake is also up for thirteen other awards at this year's ceremony including Best Hip-Hop Video, Best Collabo,Duo or Group, Best Live Performer, Lyricist of the Year, MVP of the Year, Track of the Year, Hustler of the Year, Made-You-Look Award (Best Hip-Hop Style), Sweet 16: Best Featured Verse and People's Champ Award.
The 2016 BET Hip-Hop Awards will be pre-taped on Sept. 17 at Atlanta’s Cobb Energy Performing Arts Centre ahead of its premiere on Oct. 4 at 8 p.m. ET.