Drake’s New Video Upsets Jamaican Tourism Official
Young Money rapper Drake chose Jamaica as the setting for his ‘Find Your Love’ video and second official single from his upcoming album ‘Thank Me Later.’ The video has become a viral hit since it premiered on May 11, but its violent undertones have raised some concerns about Jamaica’s image in the media.
Jamaica’s minister of tourism, Edmund Bartlett, was none too thrilled with the storyline of the video, which employs dancehall artist, Mavado, as a local gangster named ‘Puffy.’ After seeing the video, Bartlett issued a statement to Jamaica’s Gleaner News, warning local artists to be careful with the way they portray Jamaica in their work. “We just have to say that care has to be taken by all, including our creative artistes, in portraying images of our destination and people,” Bartlett said.
The video follows Drake as he becomes romantically involved with Puffy’s (Mavado’s) girlfriend, despite being warned against it. Surely enough, when ‘Puffy’ gets word of Drake’s transgression, he orders his men to kidnap the foreign rapper. The video ends with Drake bound in a room, facing Puffy, at which point his romantic interest is directed to hold him at gunpoint. Although the video ends before the violence gets graphic, three gunshots can be heard closing out the video, which likely triggered Bartlett’s response. “Gun culture, while not unique to Jamaica, is not enhancing [the island's image],” Bartlett said.
Mavado’s manager Julian Jones-Griffith responded to Bartlett’s statement, by pointing fingers at Drake’s creative team for the premise of the video. “The concept that they came up with, where did they come up with that? If Mavado did not do it, another Jamaican actor would have done it,” Jones-Griffith said. “There are a broad range of issues which need addressing if people from California want to portray a love story like this.”
Check out the video for Drake’s ‘Find Your Love’ after the jump.