Contact Us

Drake, ‘YOLO’ Controversy: Rapper Wants Macy’s, Walgreens to Pay Him for Use of Acronym

Kevin Mazur, WireImage

“You only live once.” You’ve probably heard that phrase a million times, right? But when was the first time you heard its acronym, “YOLO”? Was it in a song, on a T-shirt, or on a reality show?

Drake is staking claim to the term, “YOLO,” citing its use in his 2011 song, “The Motto,” which is a bonus track on the Canadian rapper’s Take Care album. “Now she want a photo, you already know, though / You only live once: that’s the motto n—–, YOLO,” he sings in the tune.

Drake is angry that companies including Macy’s and Walgreens have emblazoned “YOLO” on merchandise including hats and T-shirts, and he has taken to social networks to demand royalties. “Walgreens…you gotta either chill or cut the cheque,” he posted underneath a photo of YOLO baseball caps inside one of the chain’s stores. That was followed by a photo of a T-shirt with “YOLO IS MY MOTTO” accompanying famous cartoon characters Charlie Brown and Snoopy, with the “Headlines” singer commenting, “Macy’s…same goes for you.”

But Drake may want to do his homework before getting lawyers involved. KnowYourMeme.com gives YOLO credit to Adam Mesh. The entrepreneur first used the phrase publicly in 2003, on NBC’s short-lived reality show, “The Average Joe.” He went on to develop a YOLO clothing line in 2004.

“When I created the word it was meant as inspiration to live life to the fullest,” Mesh tweeted in response to Drake’s YOLO controversy. “Disappointed in current use. I have moved on.”

Watch an Interview With Drake

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!