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Drake Partners With French Retailer Colette

Drake continues to get deeper in the style game and this time, he’s heading towards high fashion. The rapper is partnering with upscale French retailer Colette for a new October’s Very Own (OVO) collaboration.

The collection arrives Feb. 17 according to an official flyer announcing the partnership. The ‘Nothing Was the Same’ creator will stop by Colette’s store in Paris to promote the new clothing on Feb. 24, which is incidentally right before Paris Fashion Week begins.

This release comes on the heels of several other fashion launches from Drake. The Toronto native recently announced his signature OVO Jordan Brand shoe line with Nike — a sample of the sneaker sold for $100,000 on eBay. He’s also held pop-up shops in cities like New York to sell gear around his ‘Nothing Was the Same’ album.

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