Dr. Dre’s ‘Kush’ Video Heads to ‘Mafia Wars’ Video Game
Dr. Dre‘s ‘Detox’ album experience is coming to a video game system near you. The West Coast rapper/producer has teamed up with gaming developer Zynga –- the company behind the popular ‘FarmVille’ games — to promote his upcoming album in the ‘Mafia Wars’ video game series.
Most notably, gamers will be able to stream Dr. Dre’s ‘Kush’ music video on the ‘Mafia Wars’ platform. It will be included as part of the ‘Hustlin’ Wit Dre’ segment in the game, where players can pick up virtual goodies from Dre, including weapons, cars, and of course -– headphones. Enthusiasts will also be able to view a special video message recorded by Dre, and enter contests to win a signed copy of ‘Detox’ and a pair of Beats By Dre headphones.
This will mark Zynga’s second musical partnership of the year. During the summer, the company enlisted Snoop Dogg to detonate an armored truck in the Nevada desert, as part of a promotional stunt for the ‘Mafia Wars: Las Vegas’ video game. The event commemorated the game’s Vegas series for reaching the 10 million player mark.
Dr. Dre’s long-awaited ‘Detox’ album is reportedly set to drop in February 2011. The video for the album’s first single ‘Kush’ premiered on Dec. 10.