Super-producer Dr. Dre has partnered with Drinks Americas to develop premium alcoholic and non-alcoholic beverages, starting with a cognac and a sparkling vodka. The rapper/producer plans to develop a premium tequila brand in the future. Drinks Americas currently produces a line of vodka with Donald Trump and Willie Nelson's Old Whiskey River Bourbon.

"I'm always down for a new challenge," Dre said in a statement. "When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I'm going to put the best product out there, because thats what I do."