Contact Us

Diddy to Give Out $25 Transit Cards to NYE Drinkers

Getty Images

Full of holiday cheer, Diddy and his vodka brand Ciroc will be partnering with New York City’s DOT once again this year for their You the Man safe rides initiative to combat drunk driving over the holidays.

For the third consecutive year, Ciroc, the NYC DOT and E! Entertainment Television will be combining forces to distribute 2,000 pre-paid debit cards at high traffic locations in NYC, good for up to $25 worth of transportation in the city’s taxicabs, participating car services, MTA subway booths, PATH trains and NJ transit through January 1, 2011 11:59PM. The program has extended the distribution of its “taxi cards” to the outer boroughs this year, and has increased the value of the debit cards to $25, to reflect the average cost of an inter-borough taxi ride.

“As the ‘Official Vodka of New Year’s Eve,’ Ciroc has made a huge impact over the last two years by helping New York get home safely, so I’m proud to announce that we’re bringing the program back in an even bigger way,” said Diddy. “New York is the world’s most iconic holiday destination, so I’m excited to lead by example to demonstrate that a smooth, sophisticated holiday season doesn’t end when the ball drops, but when everyone gets home safely.”

The taxi cards will be distributed through New York City on Dec. 11, 17 and 31. To find out when, click here or follow You the Man NYC on Twitter.

if(typeof AOLVP_cfg===’undefined’)AOLVP_cfg=[];AOLVP_cfg.push({id:’AOLVP_74997447001′,’codever’:0.1,’autoload’:false,’autoplay’:false,’displaymnads’:true,’playerid’:’89761511001′,’videoid’:’74997447001′,’width’:476,’height’:357,’playertype’:'inline’,'stillurl’:'dynamic’,'videolink’:'#’,'videotitle’:'dynamic’,'videodesc’:”});

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!