He's told us many times he won't stop, so it comes as no surprise that entertainment mogul Sean 'Diddy' Combs has locked down another business venture. Combs is looking to take his place in social media a step further by teaming up with Apple to launch a free application for all iPod/iPhone users that will help promote his upcoming release 'Last Train to Paris.'

The application will allow users to post photos and stories about themselves and will also include a feature that connects users to Diddy's latest addiction, his Twitter account.

Diddy has requested fans upload photos of themselves on a train via the iTunes Store to win a chance to become part of the official mosaic of the application. The new application is scheduled to launch this summer and 'Last Train to Paris' is due in stores on Sept. 22.