Contact Us

Diddy Signs Multiyear Deal With Vodka Brand

Hip-hop mogul Sean “Diddy” Combs announced a multiyear, 50/50 profit deal with Ciroc vodka, adding the premium alcohol brand to his ever-expanding list of business ventures. “It is not an endorsement deal,” Combs told the Associated Press on Tuesday. “This is something that will have my daily attention.”

Diddy’s best-selling fragrance, Sean John Unforgivable, racked up over $74 million in sales last year. Diageo PLC, the owner of Ciroc, hopes Combs’ magic touch will help boost their brand and, as a result, sales. “I can’t overhype someone into loving vodka,” Combs said. But once consumers actually taste Ciroc, the hip-hop impresario says “I think we can convert a lot of people.”

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!