Diddy’s Bad Boy Records Partners With Epic Records
If you thought Diddy was ever going to stop, think again. The legacy of Bad Boy Records will continue to flourish thanks to his new deal with Epic Records.
The Diddster reunited with his good friend L.A. Reid, who is the CEO of Epic, and hashed out a partnership that includes distribution and two solo albums. So yeah, Diddy is going to keep on making hits. Take that, take that.
"Sean 'Diddy' Combs and I have been musical collaborators since the 1990s when we both ran independent record labels, myself with LaFace and soon after, Puffy with Bad Boy," said L.A. Reid in a statement. "Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He's a true innovator and I could not be more excited to join forces once again."
Diddy concurs and is also ecstatic about partnering with Reid and Epic Records.
"I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship," he said. "To now work with L.A. in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with L.A. Reid is to collaborate with the very best."
The deal also includes other artists on Bad Boy Entertainment, which means that new projects from Machine Gun Kelly and French Montana will receive the customary label services including promotion, marketing, sales and distribution. There's also new artist signings and upcoming releases that will be announced very soon.
In celebration of the signing, Diddy will perform new music at the 2015 BET Hip-Hop Awards, which is being taped on Oct. 9 in Atlanta for a broadcast premiere on Oct. 13 at 8 p.m. ET.
So get ready! Bad Boy Records is ready to come out and play.