Ladies and gentlemen, Diddy is sorry. In a recent YouTube video, Dids offered his rival vodka companies an apology for being so sparklin' awesome, while soaking in a bubble bath, surrounded by bottles of his Ciroc vodka. "Ladies and gentlemen, I come to you today as a man," Diddy said. "I feel like only a true man steps up to the plate and people may not agree with his position. And that man says 'I'm sorry,' I'm sorry to all I may have offended. We're sorry for being the best. I am sorry that just that just this weekend, we got awarded the prestigious Double Gold Medal from the San Francisco World Spirits Award for the best ultra premium vodka. This is a fact, you can Google it. I am sorry I came out with these flavors that taste so good." Yeah, that's actually hilarious. [AllHipHop]

Pay attention! Rick Ross' new album is coming soon, we think. When asked by a recent interviewer, Ross said "June 29 is the attentive date as of now." We don't really know what that means. [HipHopWired]