Death Row Records Launches Online Merchandise Store
Struggling hip-hop label Death Row Records continues its quest to make a monetary comeback by launching a line of exclusive online merchandise this week. The label, which was acquired by Canadian company WIDEawake entertainment in 2009 and continues to be embattled in legal woes, offers customers a selection of t-shirts and tank tops for both women and men.
Additionally fans interested in testing their knowledge of the record company can take the skill testing quiz on the company’s website for a chance to win a free Death Row t-shirt everyday for 10 days since the merchandise launch. A new question will be posted daily, giving players 10 chances to win.
Once a force to be reckoned with in the hip-hop game, the record label, which was ran by Suge Knight, fell into a financial hole forcing them to file for bankruptcy before going up for auction. WIDEawake Entertainment obtained the company for $18 million giving them ownership to the music from Dr. Dre, Snoop Dogg and the late Tupac Shakur during their tenure on the label. Unfortunately the new management has done little to quiet all of Death Rowís bill collectors. Earlier this year Dre filed a suit against the label for unpaid royalties from his 1996 release, The Chronic, for which he is seeking $75,000 in damages.