Dawn Richard ‘Automatic’ Video: Singer Sends Bold Message of Self-Worth
Dawn Richard sends a bold message in the visuals for “Automatic,” a song featured on her lauded Armor On EP. While the track details the story of a lover declaring independence from a controlling partner, the video finds the singer transforming from a golden robot to a black symbiotic entity, the latter being the true self she identifies with.
“For this video, we wanted to show the depth and versatility to our story,” the former Danity Kane star tells The BoomBox. “With ‘Bombs,’ we focused on full out choreography. We wanna bring something new every time we release a visual. With ‘Automatic,’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”
In the Michael Johnson-directed clip, Richard and two female dancers showcase energetic choreography, contorting their bodies and displaying synchronized moves. The songstress sports metallic paint in one scene and a blonde bob paired with black body makeup in another.
“Automatic” is the follow-up to the entertainer’s first Armor On single “Bombs.”
Watch Dawn Richard’s “Automatic” Video
See Photos of Dawn Richard’s In House Visit With The BoomBox