Contact Us

J. Cole’s Newest Signee Cozz Drops ‘Knock the Hustle’

While artists often have to build their own buzz before climbing the ladder in this current Internet-steered system, Cozz‘s come-up has been one of the smoothest of recent memory. The 20-year-old South Central, Calif., native dropped his very first video, ‘Dreams,’ in March, and was unveiled as the latest addition to J. Cole‘s Dreamville roster just three months later.

That’s not to say that the kid doesn’t have the talent to back it up; ‘Dreams’ was a scorching effort which, through pure lyricism rather than a fleeting fad, perked the ears of tastemakers and industry bigwigs alike. On his newly-released song, ‘Knock the Hustle,’ it becomes even more clear that Cozz is intent on paving his way in the game through good old fashioned rhyming.

With its jazzy boom bap beat, the Que-produced loosie is more ’90s New York than 2014 West Coast, not least because of the Jay Z-referencing title. However, Cozz juxtaposes the mellow vibe by firing off more of those ferocious bars of his, which are drenched in hunger, frustration and unshakable hope.

“I been broke, man, for way too long / No hot water for way too long / You can’t knock the hustle, it’s way too strong / Way too strong,” he spits on the hook. Even more impressive than his ability to illustrate the pain of the ‘hood is his beyond-his-age wisdom, which shines through with lines like, “F— being fine, girl, you got to have a brain, too.”

It’s immediately apparent Cozz has all the raw ingredients to become a rappers’ rapper. Now let’s see if J. Cole and co. can help the kid reach his full potential. His full-length debut, ‘Cozz & Effect,’ is due out later this year.

Listen to Cozz’s ‘Knock the Hustle’

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!