Concepts is expanding beyond their Boston base and planting new roots in New York's Tribeca neighborhood. To celebrate their new location they've hooked up with New Balance to put together a Rosé flavored pair of runners.

The New Balance 997 Rosé is decked out in a bright pink suede upper and that comes across as bubbly as the drink itself. Met with reflective croc accents on the tongue and ankle they color combination is absolutely intoxicating to say the least.

If you want to toast to Concepts success you can troop down either the New York or Boston location to cop these kicks on Nov. 8 and if you can't make it out to either hit up the website to get yours.

Hypebeast
Hypebeast
Hypebeast

[Via Concepts]