Contact Us

Common, Nipsey Hussle Team Up for ‘Only the Brave’ Campaign

Stephen Lovekin, Getty Images

Common is no stranger to the fashion world, revealing to The BoomBox this past June that he was interested in designing and producing accessories such as belts and ties. But the Chi-town native is taking it one step at a time. The emcee has recently announced that he is partnering with Diesel to promote the label’s Only the Brave fragrance campaign, intended to highlight future faces in hip-hop.

Common joins up-and-comers Nipsey Hussle, Vado, Donnis and Big Sean for the campaign, which will see the rappers appearing in a ‘Diesel Presents … Only the Brave’ video series that reflects on each of the rappers’ histories in a style similar to VH1’s documentary show ‘Behind the Music.’ The videos will focus on each rapper explaining how they became who they are, as well as highlight the people that helped shape each emcee along the way.

The video series is set to kick off in late August, culminating in a free VIP concert in New York City on October 12 where all five emcees will grace the stage. The show will be filmed with the intention to later air the live performances on MTV2. In anticipation of the campaign kicking off, fans can check on Diesel’s site for further information.

Recommended for You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!