In case anyone thought headphones were just hip-hop's latest "thing," think again because basketball player Carmelo Anthony just partnered with 50 Cent as SMS Audio's new investor and adviser.SMS Audio and the New York Knicks' small forward made the announcement about Anthony's new position Monday (Dec. 9). As the second celebrity to sign on with the SMS Audio brand -- Timbaland being the first -- Melo will also serve as a brand ambassador for SMS Audio Worldwide, which includes the SYNC by 50 and STREET by 50 wired and wireless headphone lines.

“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” said Anthony. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand.”

Ready to get this new partnership underway, 50 says he's "excited" to have the NBA star on board.

“Carmelo Anthony is one of today’s premier athletes, and is known globally for both his sportsmanship and his philanthropic endeavors,” said 50 Cent. “He perfectly embodies the values behind SMS Audio, and we’re excited to have him representing our brand - Providing Superior Sound Quality through Innovative Audio Products.”

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