Killa Cam’s status as a cultural icon isn’t ever in question and just for good measure he’s continuing to prove it day by day. Joe La Puma recently took him sneaker shopping to discuss his style and the resulting video is loaded with quotables and revelations as well.

The big take away is that Cam has his own patented Pantone color known as Killa Pink that will be used on his upcoming Reebok collaboration. That sneaker and his final album are both set to drop at the same time and we can’t wait to get a glimpse the the design and accompanying rhymes. The 7 minute clip also talks about how he feels about Nike’s Pink Foamposite and if he’s sentimental about having his own sneaker.

Click play to find out what’s on the mind of Mr. Giles and see what he copped.

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