Big Sean Named Brand Ambassador for Major League Baseball, New Era and Lids [PHOTOS]
You can score another win for Big Sean, because he's now partnering with Major League Baseball, New Era and the company Lids to be a brand ambassador.
In his new role, Mr. Dark Sky Paradise will promote the Lids brand and run a sweepstakes that will allow the winner to attend the 2016 World Series.
If you want to enter, you must tag #MSBONFIELD on the social media site of your choosing, and the victor will get to hand out new hats to the World Series champions. Sean will also continue to work with MLB, Lids and New Era through the 2017 season and be directly involved with their lifestyle campaign.
By the way it appears, Major League Baseball is following the NBA's blueprint of trying to draw in younger crowds and more of the urban market and recruiting a rapper is the perfect way to do that.
Some might say that professional baseball has suffered in terms of popularity and TV ratings, because they haven't partnered with some of today's biggest artists, something the NFL also does besides the NBA.
From here, it'll be interesting to see if MLB links up with any other rappers or folks from the hip-hop community, or if they'll stop with Big Sean.
You can check out some of the new hats the G.O.O.D Music artist is promoting below.
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